What If You're Not That Good?

I looked myself in the mirror during my sabbatical and asked the question that would have sent me spiraling just months before: “What if I’m not that good?”

My confidence was completely shot. The hardest year of my adult life had stripped away every story I’d told myself about my expertise, my worth, my right to charge premium rates. I didn’t recognize myself.

But instead of defending my competence with testimonials and evidence, I did something radical. I sat with the possibility that maybe I wasn’t as masterful as I thought. Maybe the whole identity I’d built around being “excellent” was just ego in expensive packaging.

What happened next changed everything about how I price my work and attract clients.

Here’s what almost no one tells you about high-ticket pricing: there are incredibly talented people struggling to fill their roster while others with way less experience command $50K+ with complete detachment. The difference isn’t just skill level.

When I finally dropped the story that I needed to be “one of the best” to deserve certain rates, I discovered the actual ecosystem that creates premium pricing power. And it has nothing to do with how good you think you are...

Today’s voice training reveals the counterintuitive shift that freed me to serve at my highest level—and why your expertise might be the very thing blocking your breakthrough.

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